George B. Thomas at The Sales Lion wrote a killer article on the power of podcasting called, “Does Podcasting Make Sense for Your Business?” In it, he makes some strong arguments in favor of podcasting, cites statistics, and explains why podcasting is exploding.
Excerpts from the article are found below. According to the article, he will be hosting a free webinar called, How to Create a Podcast That Drives Results, Relationships, and Revenue on Thursday August 25 from 11:00 am – 12:00 pm. Click here for more information.
“In order for our businesses to continue to connect with consumers, we have to constantly be adapting to the ways people prefer to consume content.
When people started to turn away from traditional print media and went searching for answers online, we in turn shifted to providing more digital content on our websites.
When we discovered prospects were getting a lot of their content from social media platforms, we in turn opened up Facebook, Twitter, Instagram, Pinterest and other social accounts to better connect with them.
When they started to prefer more visual and video content, we began to create infographics, memes, and gifs alongside tutorial and explainer videos.
The companies that are willing to go where their audience is and create content those people are looking for, are the companies that will continue to succeed with customers.
Take a look at podcasting. In the past couple of years, podcast consumption has been on the rise in nearly every demographic. In fact, according to a joint study by Edison Research and Triton Digital, 21% of Americans over 12 years of age have listened to a podcast in the last month. This is up from 17% in 2015.
There’s no denying that podcast listening is on the rise. More and more people are turning to podcasts for their educational and entertainment needs.
Podcasts are great for consumers for many reasons:
They’re convenient. People can learn while multitasking. For those folks on the go, they can get educational content while driving to work, while walking to school, or simply while performing household chores.
They’re personal. What better way to connect quicker, and on a deeper level than by actually hearing somebody from a company speak passionately about a topic.
They’re time efficient. Just as easily as they can be taken anywhere, they can be listened to at any time. Your audience can learn at their own pace.
They cater to folks with different learning styles. Not everybody is an avid reader, and not everybody wants to give their full attention to a video. A number of people simply prefer to learn by listening.
And podcasts aren’t just great for the listeners, they’re great for businesses too:
They’re fairly inexpensive to create and distribute.
They allow you to reach more of your intended audience.
And in the same way people have different learning styles, people have different teaching styles. Not everybody is a skilled writer or comfortable in front of a camera, but you might be surprised how many people are great at explaining complicated information to clients over the phone. It’s really not that much different than podcasting.
Podcasting is such an amazing way to reach more people and connect with them on a deeper level. Here at The Sales Lion, we practice what we preach as we currently have two weekly podcasts: Mad Marketing and The Hubcast that have done wonders for our business.
So what do you say? Are you ready to reach more prospects with podcasting?”