The Worst

The “worst.” I hate this word more than anything else in the world.

Is it okay to be the worst? In my opinion, “yes.”

Good grief! If it’s okay to be the worst, is there some time when being the worst is better than another? In other words, is there such a thing as an “opportune” time to be the worst?

Yes! When you’re also the best.

Stop talking in circles Mike! You’re making me dizzy. What in God’s name are you talking about?

Let me explain…

There’s some advice going around right now about how niching down is foolish and naive.

In my opinion, that advice is wrong.

And the people giving it? Wrong.

Let’s get something straight. When we embark on something new for the very first time, we’re not going to be good. That might be putting it too delicately. Some of us, I dare say, might even be awarded the distinction of being, “the worst.” That explains why our egos are so fragile when we embark on something new — especially when it requires us to go outside of our comfort zones. That’s why so many people quit before even setting sail.

If you think I’m being hypocritical here, I can assure you I’m not.

I count myself among the worst when I started podcasting. If you don’t believe me, simply listen to the first fifty episodes of “Theater of the Courtroom” and you’ll see what I mean. I’ll have proven my point in just the first two minutes of Episode One.

Ironically, I was also the best.

How so?

I was the only podcaster interviewing guests with a background in theater and/or the performing arts who shared their knowledge and perspective on how we, as lawyers, could enhance our performance in court to win the hearts and minds of the jury.

That made me the worst and the best.

Had I not niched down (not to mention been brave enough to voice my opinions even when they were contrarian and challenged the status quo), I would’ve just been another podcaster droning on about a topic that I was not passion about.

But I niched down … to the point where it hurt.

And worked tirelessly to create an engaging and entertaining podcast that brought value to my listeners.

My advice to newbies that are just beginning their Maiden voyage into podcasting is this, “Forget about the tech!” Instead, niche down until you are the only game in town. I’ll also add two more tips: (1) focus on the performance aspect of podcasting (yes, it exists and is by far the most overlooked) and (2) prepare for your interviews like you are preparing for one of the hardest final examinations that you had to sit for in college or graduate school (for me, that would be corporate taxation).

Don’t worry if your audience consists of one solitary person.

Talk to him.

Engage.

Find out how he found you.

Then amplify that and grow exponentially. Turn 1 to 2, 3 to 6, 5 to 10.

Niche.

As we get closer to the Fall, what’s your one big idea for the rest of 2016?

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