Ever had that Jury who can’t even be human enough in the courtroom to give a single smile throughout the entire sitting?
Joe Pulizzi breaks down the shocking fact of why 90% of the way the audience is going to feel about you comes from your non-verbal communication and the more likely reason why you didn’t get the verdict you were after.
Joe has been dubbed the father of content marketing. He is the founder of The Content Marketing Institute, the leading training institution for content marketing and winner of 2014 John Caldwell Lifetime Achievement Award. He is the author of three books, including “Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less”, named one of the five must read business books of 2013 by Fortune Magazine.
Joe is an author, speaker and entrepreneur who has spoken at more than 400 locations delivering over 1000 presentations. He has been a board member of multiple clubs and councils over the years and awarded Custom Media Innovator of the Year (2008)by American Business Media and named Most Influential Content Strategist by Lavacon. Joe presents both at live presentations and via web events up to 100 times annually.
Topics Touched On:
- Why it is so important to first build client relationships through loyalty and trust as a foundation to making sales.
- How to bring the “human touch” when engaging with clients via blog post comments, articles and social media.
- How to set up content platforms, marketing techniques to add value to your business, particularly on a shoestring budget.