Felena is a long-time entrepreneur and marketing maven. Her 20 year career has spanned from technology start-ups to digital marketing agencies. Some of her former clients include DirecTV, Epson, CNN, and Union Bank. Before becoming an entrepreneur she was Director of Marketing for a venture-backed San Diego internet company that sold to America Online in 2003.
As Felena launched her first business, Perspective Marketing, she found her passion for supporting other female entrepreneurs through leadership roles with several professional women’s organizations, including Ladies Who Launch and Women’s Global Network.
Her latest venture, Hera Hub, is a spa-inspired shared workspace and community for female entrepreneurs.
After building three successful locations, she is now expanding across the United States via a licensing model. Her goal is to support over 20,000 women in the launch and growth of their business by 2020.